Britegel 2
Britegel Gel Based Wheel Cleaner
Britegel Gel Based Wheel Cleaner

Autobrite Direct

Britegel Gel Based Wheel Cleaner

25 reviews
7 in stock

BriteGel is a sticky, lemon and lime-scented, non-acidic wheel cleaning gel that clings to the wheel surface enabling maximum penetration into the dirt, grime, and brake dust on your wheels.

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Size: 500 ml

Pickup available at Autobrite Direct HQ

Usually ready in 1 hour

  • Powerful cleaning action for wheels and tyres
  • Sticky gel formula that sticks can dwell for extended periods
  • High foaming formula
  • pH Balanced
  • Comes with HD trigger for easy application (1 litre and 500ml only)

BriteGel is a sticky, lemon and lime-scented, non-acidic wheel cleaning gel that clings to the wheel surface enabling maximum penetration into the dirt, grime, and brake dust on your wheels. The sticky gel formula clings to the wheel and tyre with no run-off giving you increased time to clean your wheels thoroughly using less product! A powerful cleaning gel formula that provides superb foaming, powerful yet gentle cleaning, and easy rinsing.

The combined stickiness and performance certainly make Britegel the best wheel cleaner we make here at Autobrite Direct, and certainly one of the best on the market today. Its ease of use is outstanding and the impressive performance means that minimal agitation should be required to eliminate surface dirt and grime. In extreme cases, heavy baked-on brake dust may require additional agitation. BriteGel is also wax-friendly and won't degrade your existing wheel waxes and sealants when used correctly. Dwell time is far superior to competitors thanks to our unique extra-thick gel formula, preventing drying during warmer conditions and eliminating the chance of staining on very sensitive finishes.

Britegel is ready to use and requires a heavy-duty BriteGel Trigger to dispense it. The trigger supplied provides an even, thick mist of product ensuring total coverage on the surface with no runoff and no waste! A pH-balanced gel formula with powerful cleaning capabilities that is suitable for any wheel type and finish - even the most delicate alloy wheels on the market today such as bare metal, chrome, steel or un-protected, un-lacquered surfaces. A quick and easy way to clean your alloy wheels and tyres. BriteGel makes light work of dirt and grime, and will transform the look of your wheels!

We also recommend using our DBS Brush Set in conjunction with Well Dressed for that perfectly clean wheel!


Before using BriteGel as with our other wheel cleaners we recommend a selection of AD products and tools to assist you and make your job as easy as we can. Wheel cleaning can be a painstaking task but the products suggested here hopefully you will find our suggestions very helpful.

AD Tools you will need.

  • Autobrite DBS brush set. This set is perfect for cleaning your wheel nuts and wheel faces. There are various sizes of brush to cope with almost every wheel on the market today, great to use and very effective.
  • AD Large, AD Mini Wheel Brush, Perfect for your wheel rims and removing dirt and grime instantly.
  • Autobrite Wheel Bucket. As you are cleaning your wheels you will be pulling off lots of dirt, grime and brake dust. An AD bucket with a shampoo solution will be ideal and assist your cleaning.
  1. Working one wheel at a time, apply BriteGel liberally and evenly to the wheel and tyre completely covered in the product.
  2. Allow the product to soften the dirt and grime, sitting for 2-3 minutes
  3. Apply BriteGel to a DBS brush, agitating the product into the wheel and tyre
  4. Work the product into a high foam ensuring all areas are cleaned
  5. Apply BriteGel onto your AD Large/Small Flexible Wheel Brush and agitate the back rims of the wheel including behind spokes/faces and between calipers
  6. Thoroughly pressure rinse the wheel and tyre
  7. Your brushes will be black and covered in the most horrible dirt, grime and brake dust! A thorough rinse in your wheels bucket to rise off the residue and your good for next wheel
  8. Dry wheels to avoid water spotting
  9. Applying a coat of Well Dressed or Classy tyre dressing will complete the look

Can I dilute Britegel?

Britegel is not formulated to be diluted. Doing this may affect both dwell time and cleaning ability. However, some customers have diluted this product with little/no impact on performance.

Is Britegel safe on all wheel types?

Yes, Britegel is safe to use on all wheel types and finishes.

Do I need to let it dwell before cleaning my wheels?

The thick formula allows Britegel to stick to the surface of the wheel, this means that you can allow it to dwell for up to 5 minutes, breaking down the dirt and grime before agitating for an easier clean.

PDF Icon Download SDS Sheet
Size: 500 ml

Customer Reviews

Based on 25 reviews
Michelle C

Such a perfect product! I wanted something that would clean but also be gentle on my diamond cut wheels. Let's just say it worked a dream!

Philip Derbyshire

As a long term user of very cherry, I have since been converted to Britegel. The dwelling ability is next level which in turn makes cleaning your wheels a breeze. Highly recommended with using AD’s wheel brush.


What can I say apart from this Is the best wheel cleaner another great product!


Purchased this, and very pleased with the product, very easy to use and leaves an outstanding result.


Perfect product for my 19 inch rims, other manufacturers products just run off and don’t dwell like this product does and the foaming action is excellent, best product I’ve found so far and I’ll be ordering the 5 litre drum soon!!


Welcome to Autobrite Direct, your ultimate destination for premium car detailing products. We are dedicated to providing enthusiasts and professionals alike with high-quality supplies that ensure your vehicle looks its best. From cutting-edge cleaning solutions to top-tier waxing and polishing tools, our extensive selection is curated to elevate your car care experience. Shop with us today and discover how our products can transform your vehicle's appearance and maintain its pristine condition.

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We do not currently offer free returns to overseas customers. You will therefore need to cover all costs of returning any items to us yourself. We advise that you mark your package ‘returned goods’ to avoid further duties. Remember: We strongly recommend that you return any items via a registered trackable service and obtain and retain proof of posting as we do not accept responsibility for items that fail to arrive with us.