About Us

2026 NEW OWNERSHIP STATEMENT

Autobrite Direct is a global car detailing brand built by detailers, for detailers.

Everything we do is driven by real-world experience - understanding what actually works, what consistently delivers results, and what makes the process of car care better. We create products that professionals can rely on and enthusiasts can enjoy using, combining performance, consistency, and ease of use in every formulation.

Our focus is simple: UK manufactured products that work properly, every time - helping you achieve better results, with less effort and more confidence.

Our Story

Autobrite Direct was originally founded in 2005, growing from a small UK operation into a recognised name within the global detailing community. The brand built its reputation on high-performing products, practical solutions, and a loyal customer base that trusted the results.

In 2026, Autobrite Direct entered a new chapter. Now operated by Technical Brands UK & Ireland Limited, the brand has been re-established with a clear focus: to bring back the quality, consistency and core product range that made Autobrite Direct successful in the first place - and to build on it for the future. Key legacy products and formulations have been brought back, manufacturing partnerships reinstated, and production aligned with strict quality and regulatory standards. The goal is to ensure that the products customers know and trust continue to deliver - exactly as they should.

Our Mission

The Future

Autobrite Direct is focused on pushing the range to the next level - developing products that set new standards for strength, performance, and reliability. Every addition and refinement is driven by real-world use, ensuring our products don’t just compete, but lead within the detailing market.

With a clear vision for growth, the brand is set to expand its global presence while staying true to what built its reputation: high-performing products and consistent results. The aim is simple – provide the best products and service possible, and take Autobrite Direct to new levels worldwide.

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We'd love to hear from you

We value the relationships we build with our customers and are always here to help. Whether you have questions about our products, need assistance with an order, or simply want to share your feedback, we encourage you to reach out to us. Our team is dedicated to providing prompt and helpful responses, ensuring that your experience with Autobrite Direct is as smooth and satisfying as possible. Your satisfaction is our top priority, and we are always here to support you.

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